Jerusalem, [06/02/2025] – As part of its ongoing efforts toward innovation and development, Sbitany, a leading company in the electronics and home appliances sector, held a strategic workshop attended by the CEO and senior management. The workshop aimed to define key priorities and strategic initiatives that will enhance the company’s sustainability and ensure its continued success in the coming months and years, with a strong focus on improving customer experience and expanding the range of services and products.

This initiative comes in response to the economic and political challenges facing Palestine, as Sbitany strives to strengthen its operational resilience and ensure its ability to meet customer and community needs in the best possible way, particularly during these difficult times.

During the workshop, emphasis was placed on a series of initiatives aimed at enhancing sustainability through accelerating automation and digital transformation processes within the company. These efforts are intended to improve operational efficiency and elevate customer experience. Additionally, key projects related to customer service, maintenance, and logistics—fundamental pillars of Sbitany’s business model since its founding in 1961—were highlighted.

Moreover, the management team discussed strategies to expand and diversify the product portfolio, ensuring that the company meets evolving customer needs by offering the latest technologies and best solutions tailored to its clientele. Sbitany reaffirmed its commitment to continuous innovation and development, ensuring its ability to adapt to market changes while maintaining exceptional service standards.

In conclusion, the management emphasized that Sbitany remains steadfast in its mission to uphold its market leadership by delivering genuine value to its customers and the community, especially in the face of ongoing challenges.